Improving a website is about learning from your mistakes. The more mistakes you correct the better the site will be.
5 days ago I made one of the right decisions - I chose two new moderators to our Facebook page to make it more active. Debbie Wright is one of the most active Facebookers I know and as she has been actively pushing miniaturists to network with me I thought she would do wonderful job at Facebook too. My other co-moderator is Linda, the most active person in Mini treasures wiki (we are SO FORTUNATE that she found us). I am very pleased to have these ladies on board helping me :). And just look what they did for the amount of Facebook fans (officially people who "like" MTW) - look at the peak! Amazing!
Speaking of Facebook I am not very active in networking with people there. I am accepting there only people I have met in real life or who I have learnt to know in Internet. Lately I have got a lot of friend invites and it makes me sad not to accept them but I try to keep up with my policy. The amounts of contacts in other services (Flickr, LinkedIn, Twitter) are much bigger, network with me in them if you want.
But now I would be interested to hear your personal Facebook policy :).
Ps. BTW we have a short url for our page: http://www.facebook.com/minitreasures